Pet Toys Market Share – How To Get a Bigger Slice of the Pie In 2025?
Recently, Dashu Cross-border released their 2024 pet toy overseas research report. The report is a pet toys market share...
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Recently, Dashu Cross-border released their 2024 pet toy overseas research report. The report is a pet toys market share analysis. The booming global market provides an opportunity for companies around the world to get a bigger slice of the pie and improve their sales/revenue.
According to the report, the current situation is as follows: Ball-shaped toys have the highest demand, while rubber toys account for the largest proportion.
If we look at Google Trends data, we can notice that the global search popularity of pet toys has remained at a high level, jumping between 80 and 100, and commonly ranks among the hot searches.
The continuous expansion of the global market should allow companies to use smart decisions and strategies to increase their revenue in 2025.
Four Major Development Trends
The report talked about four major trends in the pet toys market share. Those are customization, green, anthropomorphism, and intelligence. These four trends will drive the increase of the market, and companies that will follow the trends can expect higher revenue in the upcoming years.
Each of the four development trends is a different aspect and deserves a special place in companies’ marketing strategies and plans. Let’s break them down and see how your pet company can join the trend.
How Customization Can Help Pet Business
The report talks about how customized toys are gaining popularity in the pet toy market. Companies design different toys depending on the breed, age, size, and preference of dogs. There is no one-formula-fits-all-all toy. Nowadays, it is all about diversity and different options. Customized toys will play a role in the growth of the pet toys market, carving a highly profitable niche. Nowadays we have plush toys, rope toys, chew toys, tug toys, stuffed toys, and more dog toys in different designs.
Personalized pet accessories are a good niche for companies to enter the pet market, adding personalization capabilities to existing merchandise. Companies can also introduce new types of ethical products to diversify their offering and carve a competitive niche.
The young generation like Gen Z and Millennials drive personalized product sales, but all generational groups want to purchase them. Here are some possible options for pet companies:
· Pet feeding items are already popular items that consumers purchase. Yet, by giving them the ability to creatively design feeding items that match their pet’s personality, companies can highlight each pet’s uniqueness.
· Pet leashes, collars, and harnesses are common walking and safety items that every pet owner needs. However, adding personalization capabilities to this essential product enables dog owners to show off. It is important for the individual branding of pets on digital media.
· Pet toys are the quintessential pet product. Years ago, dogs and their owners were happy with the classic tennis ball. Nowadays, every owner wants something different, something that will fill the same purpose, yet, look unique and interesting. The important aspect for companies is to remember, that function should remain the same, despite the new design. No matter the unique design, if a ball cannot survive a game of fetch, dog owners will not purchase it.
· Pet bedding is a no-brainer for any owner, a product category where companies can offer plenty of customization options. Gone are the generic and dull colors and patterns.
Nowadays, owners want something that will match their pet’s personality or home decor.
How To Go Green?
The next trend is going green, with more and more owners becoming increasingly concerned about their pet’s health. Pet parents around the world want to make sure that the toys their furry friend chews on will not cause harm to their health. This is why they are looking for more pet products that emphasize natural ingredients and sustainability concepts.
Conscious consumerism is a growing trend, and companies that will follow it can expect higher revenue. We see it in every aspect of shopping, from fashion to home decor, not just in the pet industry. More and more people support eco-conscious brands that put effort into creating a greener world.
What does this mean for the pet industry? Well, companies can implement plenty of strategies to achieve a greener score, including:
· Use environmentally friendly products and/or ingredients
· Reduce waste by recycling
· Package toys in recyclable/biodegradable boxes
· Show commitment to environmental change
· Apply sustainability practices
Companies that do not have a wide array of eco-friendly products will be left behind. It is time to think about expanding the product range of your pet company. And it doesn’t apply to toys only. Pet groomers for example can switch to paraben-free shampoos and natural grooming products. Pet food companies should provide organic and natural alternatives to common ingredients.
Humanization of the Pet Industry
Now let’s talk about the third trend, anthropomorphism. Think of it as a complex word that describes the pet owners' desire to provide their pets with a human-like experience.
This is why we see an emergence of pet toys similar to human products, including pet furniture, pet holiday products, and pet clothing. Nowadays, pet products come in different shapes and sizes, including tug toys, chew toys, and rope toys. These supplies should meet the basic needs of pets, but also provide an emotional value.
Pet humanization is the trend where pet owners treat their animals more like family members, not pets. In the past decade, social attitudes towards pets have changed and we see an increased awareness of animal welfare.
More owners are treating companion animals with a level of care, attention, and luxury that wasn’t there in the previous 20 years.
Pets are no longer property, but in society, they are like human family members. Pet toys should reflect that cultural change.
Technology revolutionizing the pet industry
The pet toys market share has seen an important change in recent years, and that is smart technology. Smart toys that can interact with pets and provide both exercise and mental stimulation are gaining popularity.
Companies are going a step further, adding an option of remote control through apps, allowing owners to interact with their pets while at work.
Smart pet tech is growing, and there is no denying it. This technology is changing not only the way we interact with our pets, but also how we keep them safe, healthy, and entertained.
During the Covid-19 pandemic, we saw the rise of pandemic puppies and a surge in work-from-home culture. Now, with people going back to the office and resuming their pre-pandemic lifestyle, there is a demand for pet safety devices.
And the new expensive high-tech products have carved a niche in the pet industry. Modern devices improve our pets’ quality of life, well-being, and entertainment experience.
Owners want a toy that pets can use to play when they are alone at home. Lack of mental stimulation in pets leads to apathy, stress, and depression. Toys are there to help and provide an outlet for dogs to spend their energy and time.
Some common and popular tech-based products include interactive toys like ball launchers, treat-dispensing toys, digital apps, and more. Nobody can predict the growth potential of this aspect of the pet toys industry.
What Does the Future Hold?
The global pet toys market was valued at $8.5 billion in 2023. Most projections are that it will grow to $15 billion by 2032, which is a CAGR of close to 7%. North America dominated the pet toys market size in 2023 and 2024, but things are changing. But China pet toys market is increasing, with more and more companies from Asia trying to get a slice of the Western world pie.
The global pandemic changed the way companies operated. Now, we have a higher-than-anticipated demand across all regions. If we look at the pet toys market outlook, things will be even better in the upcoming years.
Petopiatoys is a research and development company focusing on pet toys, and has done a lot of technical preparation to comply with these trends.
Eco-friendly renewable utilization 1: By adding self-recycled waste products and trimmings, the recycling rate of more than 30% has been achieved, and 70-80% of the original properties have been maintained, and the tear strength is still between 60-70N/MM, which is still greater than that of most of the products on the market, and reflects a relatively high level of durability.
Environmentally friendly renewable use 2: through cooperation with the professional green algae recycling enterprises in the United States, the green algae synthetic substances added to the rubber inside, while maintaining high physical properties, tear strength of 55-65N/MM, a full solution to the problem of green algae flooding.
Emotional soothing toys: by adding safe soothing agent, let the dog play at the same time, play a soothing effect, for the character of irritability as well as separation anxiety of the dog, or have a stress reaction of the dog, have the role of soothing!
Anthropomorphic toys: the product story mobilizes the subconscious mind of the consumer, delighting and benefiting both man and pet.
Intelligent toys: focusing on companion and interactive toys, delighting both humans and pets.
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